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Reid Holmes

Branding and Marketing Keynote Speaker

GET MORE ATTENTION. INCREASE ROI. DO MORE gOOD.

Download the Brand Appreciation Worksheet to find immediate opportunities to build a stronger brand and start increasing your performance marketing by 4X.

Amazon Best Seller

In this marketing saturated, distraction economy, strong brands still command higher profit margins. But getting meaningful attention is harder than ever. The advertising interruption model has propagated far outside the bounds of the original bargain of “ads paying for program creation.”

In #1 Amazon ranked Appreciated Branding, Reid applies his 30+ years as a creative ad executive and introduces a revolutionary new concept for a time where a new approach is desperately needed. For businesses. And consumers. By breaking the current strategic and creative system and putting it back together for a time when we’re all getting pelted with 10,000 ad messages a day, Reid’s book and process makes marketing fun, engaging and impactful again.

Appreciated Branding employs insightful anecdotes, case studies, and actionable strategies. Use Reid’s roadmap to transform your brand into one that is not only financially successful but also deeply resonant.

What you’ll learn in this book:

• How to get better results without higher marketing spend.

• How to make your performance marketing perform better without raising your budget.

• The Unique Emotional Solution and how it fits into the Brand Appreciation Pyramid.

• How solving bigger problems for your customers helps your brand break through and earn new devoted fans.

• How to make your marketing career fun again by re-invigorating the results you generate and selling more meaningful work to your C-Suite.

And much more.

Praise for appreciated branding.

  • "Appreciated Branding redefines doing good in the context of our modern, consumerist society. Drawing on his decades of experience as a creative director, Reid clearly demonstrates how brands can immediately better customer's lives and society through the products and services they sell, ultimately cultivating appreciation and growing the bottom line.”

    – Anne Bahr Thompson, Global Brand Strategist, Author, Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit

  • “Reid is onto something. You don’t have to earn a Harley tattoo; you don’t have to save the world. What Reid captures here is simple and any brand can do it. Do things that can earn the appreciation of your customers, and they will reward you.”

    – Jim Scott, Founder & CEO, MONO Advertising, Minneapolis

  • “The principles captured in Appreciated Branding do a brilliant job underscoring that companies benefit from bringing goodness and business together. Companies truly can “Do Well by Doing Good” and perhaps even more importantly, we MUST use business as a platform for good. It’s the most direct and impactful path to true social change.”

    – Amanda Brinkman, speaker, TV host, CEO of Sunshine Studios, former Chief Brand Officer, Deluxe

  • “Want your brand to prosper today, tomorrow, and deep into the future? Read this book.”

    – Jack Uldrich, global futurist, and multiple best-selling author.

  • "Reid makes a compelling case that to make a true connection with meaning, brands must proactively solve our problems. Through vivid analogies and cases, Appreciated Branding is a rallying cry for brands to transcend self-serving motives and actively contribute to the betterment of their customers’ lives.”

    – Tom Wennerberg, Executive Partner, Gartner