Podcast Appearances
Tony Stanol’s great, to-the-point questioning always makes his “Advertising Champions” series an injection of ad wisdom straight to the veins. With so many great guests, it was an honor to be included to talk about my new book, its origins, and how it can create explosive growth, particularly for mature brands. Hit play and enjoy!
Check out a great discussion with David McBee, Executive Producer at Simplifi.tv. In a short 10 minute interview, we covered a lot about the power of Appreciated Branding, how and why the idea came to life, and how it can increase any marketer’s results. Take 10 minutes and give it a watch.
Host Eric Eden asks me the question “How do you create emotional branding campaigns that win millions of customers?” The secret is to find ways to solve problems that earn enduring appreciation. Give it a listen!
The Brand Science Podcast host Dave Polykoff had me as a guest and got me going on all things branding and earning appreciation. Learn about the importance of empathy, discovering impactful data points, and creating value-driven content.